While many established companies focus on their mission ... create a brand vision board, Taylor suggested. A vision board includes your company’s tagline, a “who we are” statement, a ...

After an M&A transaction, a well-executed brand positioning exercise can be the difference between a smooth transition and a ...

The actual approach of a company ... new brand positioning will be... There are two key components to the brand positioning workshops—strategic and creative—and should involve two sessions. The first ...

So what can we do to deliver that 'killer' strategic brand plan? Firstly, we need to know where we are going before we work out how to get there. Kenichi Ohmae, Corporate Strategist is quoted to ...

However, when creating a sound brand identity, you need to define your key target market and focus exclusively on ... other branding decisions. They are vision, voice, values, and variation ...

shared his vision during an event last week at the Union League of Philadelphia. The new owner made some changes since taking ...

Given the foregoing, entrepreneurs ought to utilise AI to enhance the brand cause and purpose through the following: Sustainability and Ethical Practices: AI can help brands optimise their supply ...

Discover how to transform your company culture from theory into practice with practical tips from leadership development experts.

With this rebranding the Company will soon launch a new website, company logo, and brand icon, reflecting JIVA Technologies' renewed focus on delivering cutting-edge solutions in the wellness and ...

As part of The Drum’s focus on Finance & Utilities, the all-digital bank’s executive director of brand and sponsorship ...

In just seven years DECIEM – the parent company to skincare brand The Ordinary – has flourished within the beauty industry. Overcoming challenges, the brand and its core values of teamwork and support ...