Steve Kerr joined Doc Rivers, several other current and former coaches in signing letter focused on academic freedom ...

Grambling State's iconic "G" logo is now federally protected after decades of legal effort, strengthening the HBCU's brand and licensing power nationwide.

Who is all attending President Donald Trump's Saving College Sports Roundtable? Tim Tebow and Tiger Woods were invited but unable to attend.

The best college football logos of all time in a draft--what's better than that?

University of Arkansas announces partnership with Tyson Foods that will begin with 2026-27 season.

Diego Pavia has a personal beef with the New Mexico football. This was a team he had actually wanted to play for, since the quarterback is native to New Mexico.

The Arkansas Razorbacks are the latest College Football team to embrace advertising on their jerseys.

Kansas State Athletics and K-State Sports Properties announced today a new partnership with WTC Fiber that is built for ...

FAYETTEVILLE — The Arkansas Razorbacks have signed a new sponsorship agreement with Springdale-based Tyson Foods that ...

The Arkansas Razorbacks announced a historic jersey patch sponsorship with Tyson Foods, one of the first in college athletics ...

The Arkansas Razorbacks have announced a "historic" expanded partnership with Springdale-based Tyson Foods.

The visual identity of a football team is the helmet. Some college teams have had traditional iconic helmets that stand the test of time. Some do not.