Diego Pavia has a personal beef with the New Mexico football. This was a team he had actually wanted to play for, since the quarterback is native to New Mexico.

Grambling State's iconic "G" logo is now federally protected after decades of legal effort, strengthening the HBCU's brand and licensing power nationwide.

The Arkansas Razorbacks are the latest College Football team to embrace advertising on their jerseys.

Arkansas AD Hunter Yurachek touted it as “the most lucrative true corporate sponsorship deal in college athletics.” ...

Arkansas athletics unveiled a corporate partnership with Tyson Foods on Wednesday that could reshape how college programs ...

Grambling State University has secured a trademark milestone, securing the mark for its iconic "G" logo after a years-long ...

Arnold Palmer's iconic umbrella logo, recognized globally, was created by accident after a chance encounter in the rain.

The SEC school makes history in the NIL space.

An NFL legend pulled up to HBCU spring practice and turned it into a masterclass, dropping pro-level gems for the next ...

University of Arkansas announces partnership with Tyson Foods that will begin with 2026-27 season.

The Arkansas Razorbacks announced a historic jersey patch sponsorship with Tyson Foods, one of the first in college athletics ...

Sumrall understands reality. But he also understands urgency. During our interview, he referenced his old Sun Belt rival and friend, Curt Cignetti, who just led the perennially pathetic Indiana ...