The WTA has unveiled a new brand identity to signal a fresh chapter in its storied history. The tour’s commercial arm WTA ...

Coco Gauff honors Venus and Serena Williams with beaded braids, opening up about B hair perception, and its influence on ...

Aryna Sabalenka, Coco Gauff, and Naomi Osaka made their presence and voices more valuable than logos and fonts in WTA rebrand ...

Naomi Osaka still has plenty to give to tennis. Despite being a four-time Major winner and a former world No. 1, Osaka has ...

Andre Agassi has made his highly anticipated return to the tennis court, teaming up with Aryna Sabalenka for a blockbuster exhibition match.

The governing body of women's tennis has a new logo, but its future in women's sports will not be defined by color schemes.

Coco Gauff can set up a blockbuster last-16 showdown against Naomi Osaka Novak Djokovic celebrates his second-round victory in his record 430th Grand Slam singles match Coco Gauff and Naomi Osaka ...

The WTA has a new logo and player-focused ad campaign rolling out across its digital channels today. The WTA today revealed a ...

American tennis sensation Coco Gauff continues to solidify her status after topping the list of highest-paid female athletes for the second consecutive year ...

Honoring the WTA's history, the brand now redefines the WTA's mission in order to shape its future. With the call to Rally ...