Every writer knows the thrill of a new idea—the spark that sets your imagination ablaze and gets your fingers itching to type. But let’s be honest: that spark doesn’t always come easily, and sometimes ...

Most people have heard of (or used) brainstorming techniques to generate creative ideas and many believe that it was created by psychologists or decision scientists. However, brainstorming was the ...

Imagine you’re deep in a brainstorming session, trying to make sense of a complicated subject matter. Traditional approaches two brainstorming might leave you feeling overwhelmed and unsatisfied with ...

Glasses that spit out the internet, self-driving cars, and super connected cities are just a glimpse into Google’s 10x innovation, which is a necessary part of their brainstorming framework. The ...