After officially unveiling the first two SMART Play sets in the LEGO Star Wars theme earlier this month, The LEGO Group has ...

LEGO has announced another five Star Wars sets infused with Smart Brick capabilities, doubling down on its freshly-announced ...

From Yoda's hut to an AT-ST and the Millennium Falcon, Lego's Smart Play Star Wars collection is growing ...

This upcoming The Legend of Zelda set is perfectly poised to make us all go bankrupt.

Your LEGO creations are starting to come to life as even more Star Wars SMART Play sets are on the way lights and sounds ...

LEGO is launching a new smart bricks system that its describes as its “most significant” new product since 1978. The new “SMART Play” system is fully compatible with LEGO’s existing ecosystem.

The premium Lego Star Wars X-Wing Starfighter spans over 21 inches and consists of nearly 2,000 pieces.

LEGO has announced a huge update to its bricks, which the company is calling "one of the most significant evolutions" it's made in 50 years of LEGO history. According to its official press release, on ...

Lego is looking to bring your creations to life. On Jan. 5, The Lego Group unveiled its new SMART Play bricks, tags, and mini figures at the Consumer Electronics Show, or CES 2026, in Las Vegas, which ...

For over 70 years, kids (and adults) around the world have spent countless hours building anything they could possibly imagine out of Lego. In that time, the toy company has evolved its products to ...

Lego announced its new Smart Play system at CES 2026 on Monday, adding interactive, responsive Legos to the famously analog franchise. The Smart Play system includes a 2×4 brick, Smart Tag tiles, and ...

Lego has announced at CES 2026 in Las Vegas that it will begin selling its newest intelligent 2x4 bricks from March 1, 2026. The updated brick houses which contain embedded computer technology has a ...