Columbia Sportswear has teamed up with Breakside Brewery to introduce a new beer just in time for the big game. “Nature Calls ...

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Bear poop is the surprise ingredient in this new beer for the Super Bowl - The new beer will be available February 8 at the ...

Shock marketing for the Super Bowl? “Bear poop beer” is a first for all of us. We sample “Nature’s Call” from Columbia Sportswear and Breakside Brewery.

Columbia Sportswear and Breakside Brewing, both based in Portland, Oregon, are teaming up for the Super Bowl to create ...

Created in anticipation of the Super Bowl, “Nature Calls” is a lager made from water infused with American black bear scat ...

Columbia Sportswear has partnered with Breakside Brewery to create a craft beer infused with bear poop for football fans.

Soon, Portland's big pipe won't be the only water overflowing with poop.

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Courtesy Columbia Sportswear / Breakside Brewery) Not sure anyone saw this limited release coming. But it will be out there just in time for the Big Game and we’ve gotta ...

Riley Moser is a digital producer who covers breaking news and feature stories for CBS Minnesota. Riley started her career at CBS Minnesota in June 2022 and earned an honorable mention for sports ...