Apple is preparing to open a new Apple Store location later this month, and has released a custom wallpaper for download to ...

Learn how to build your own brand from scratch and create a compelling and memorable brand identity that resonates with your target audience.

Subscribe to The Who What Wear Podcast on Apple Podcasts and Spotify ... past few years of hyper-minimalism and really stark ...

After watching so many logos from the ’80s, Petrenjko says that reinterpreting current branding comes naturally to him. “I usually start by creating a few concepts in Illustrator and, as I design, I’m ...

Initially spotted by Brad Lynch on X, Apple has recently listed a new Belkin Head Strap for Apple Vision Pro, one that looks ...

Which is exactly where the best rebrands come in. Rebranding has the power to breathe new life into established names, ...

Aesthetic, a new fashion company looking to be the “Shazam for clothes,” launched this week and is using AI to help people identify and shop for clothing they sourced on social media.

While Apple’s new design gives this year’s standard iPhone models an aesthetic that makes them once again feel like a full part of the family, the most significant area where Apple has brought ...

It is now, though, so we asked Pamela Chen, Apple’s Chief Aesthetics Scientist for Camera and Photos, to explain the distinction between filters and Photographic Styles. She told us there are ...

Apple has confirmed that it will announce new Macs during a week-long event starting October 28. It isn't the first time it's taken this route, and I'm absolutely here for it. It was the worst ...

The animation itself also starts off with the face icon of Finder, before morphing into the Apple logo. It also uses the same "Glowtime" aesthetic, hinting at Apple Intelligence, which also runs ...

After weeks of speculation, Apple has confirmed Mac news is coming The teaser shows a winking Finder face in the colors of the redesigned Siri Apple says to expect a week of exciting news starting ...