Learning how to make doll clothes is a creative and rewarding skill that allows you to design unique outfits without spending much money ...

American Girl marks its 40th anniversary after five quarters of sales growth, but revenue remains far below its peak as ...

American Girl is celebrating its 40th anniversary, and to celebrate, Mattel, Inc. announced it’s reimagining its beloved ...

Mattel is celebrating the 40th anniversary of its iconic American Girl doll brand in a big way in 2026 with the release of new dolls and books.

The new American Girl dolls are designed to look like modern takes on the brand's historical characters.

Nearly every table was filled at the American Girl Café in Chicago on the morning of Jan. 17, with the sound of laughter and chattering voices echoing into the restaurant's entryway. The usual crowd ...

It was only a matter of time before toy companies brought in the big guns. And by big guns, I mean Rumi, Zoey, and Mira from Huntr/x, the fictional band at the center of Sony Animation and Netflix's ...

Mattel and Hasbro are banking on the continued popularity of "KPop Demon Hunters," releasing new toy lines of the popular Netflix animated film that released last summer. The toy companies announced ...

A glimpse at upcoming KPop Demon Hunters dolls has been unveiled at the Spielwarenmesse, the international toy fair in Nuremberg, Germany, ahead of their official release by toy manufacturers Mattel ...

Forbes contributors publish independent expert analyses and insights. I cover Hollywood and entertainment. Mattel and Hasbro on Tuesday released photos of new products coming for Netflix’s KPop Demon ...