Bronny James received official trademark protection for his Gothic "B" logo through Nike's filing with the Patent Office this ...

Los Angeles Lakers two-way guard Bronny James has a signature logo, and the latest trademark news from Nike has sparked ...

FOOT Locker put the spotlight on the Nike LeBron XXIII with the staging of “Foot Locker and Nike Presents: King of the Courtyard,” a community basketball ...

LeBron James had just played in the NBA All-Star Game for the 22nd   straight time when he stepped into the crowded hallway ...

Carmelo Anthony recalled Kobe Bryant giving LeBron James a pair of his sneakers which LBJ used in their legendary high school game in 2002.

Kevin Durant has a litany of business dealings. Such is life when one has amassed his amount of earnings.  The Houston Rockets superstar small forward has made ...

As he watched the Boston Celtics play from the stands of TD Garden, one noise kept catching Adel Djellouli’s ear. “This ...

The squeaky sneaker insights could help scientists better understand friction, potentially saving energy — or helping them ...

Houston Rockets star Kevin Durant showed his petty side again by making fun of a fan for wearing Adidas shoes during All-Star Weekend.

LeBron James proudly shared his daughter Zhuri Nova's talents on Instagram, highlighting her skill with Lego sets and her ...

Shaquille O’Neal speaks with Sports Illustrated's Greg Cally at the Milan Cortina 2026 Winter Olympics to talk Team USA pride as a former Olympian, the state of the NBA Dunk Contest, and launching a ...

Top executives at labels, agencies, sports leagues and more tell Billboard which athletes they hold in the highest regard.