The streaming giant hosted podcasters, creators and stars like Halsey on its Arts District campus for "Now Playing," a five-hour, invite-only event that featured top execs Daniel Ek and Gustav Söderström.

The company will soon begin paying creators based on how much engagement their videos receive from paid subscribers. Automated ad breaks in videos will also be turned off for paid Spotify subscribers to encourage more consumption. Both of these changes go into effect starting January 2nd, 2025 in the US, UK, Australia, and Canada.

Starting in January in the U.S. and other markets, Spotify Premium users will be able to see ad-free videos, and video creators can earn money off those videos.

The music-streaming platform Spotify has announced that the changes relating to video content will take effect from January 2025.

Spotify goes after YouTube's video podcast dominance by removing ads for paid subscribers and introducing a new revenue program for creators.