Satya Nadella links AI’s rise to the Jevons Paradox, explaining how DeepSeek’s efficiency could drive higher demand for computing power and energy.

The Microsoft CEO cited Jevons paradox, which stipulates increased efficiency in production drives increased demand.

Microsoft CEO Satya Nadella believes that DeepSeek will inevitably help the American AI industry rather than hurt it. Microsoft chief executive Satya Nadella isn’t pressed about Chinese AI startup DeepSeek’s recent success.

In an apparent response to the attention on a new AI model out of China, Microsoft CEO Satya Nadella posted online

Meta, Nvidia, and other tech giants react to DeepSeek's competitive, cost-efficient models that challenge established market players.

OpenAI CEO Sam Altman announced a technological milestone on Friday, revealing the deployment of NVIDIA Corp.'s first full 8-rack GB200 NVL72 system on Microsoft Corp.'s Azure platform, marking a major advancement in the companies' strategic partnership.

Microsoft CEO Satya Nadella discusses Jevons Paradox, noting that improved efficiency in AI may boost its demand and make it a commodity. However, this could also lead to increased energy consumption as AI performs a wider range of tasks.

There's a lot of noise in the AI market at the start of 2025. But Microsoft CEO Nadella has seen it all before.

Chinese AI chatbot DeepSeek has displaced OpenAI’s ChatGPT as the most downloaded app on the Apple App store and the market is panicking. Stocks for major AI connected companies like NVIDIA fell on Monday morning following the news.

Amid the growing paranoia over Chinese AI DeepSeek gatecrashing the AI dominance of American startups, Microsoft’s boss Satya Nadella chimed in with his two cents (from the $80 billion he already has). Nadella stated that Jevons Paradox has struck again. He commented on X/Twitter

Asia markets are mostly higher following gains on Wall Street driven by Tesla, IBM and Meta Platforms after strong profit reports