(Yicai) Jan. 21 -- Five major trends characterize the e-commerce landscape of China’s Xiaohongshu, known outside the country as RedNote, a media outlet under Yicai Media Group discovered by delving into the app’s list of the top 100 merchants and 100 most noteworthy brand ambassadors and influencers over the past year.

IC. I'm so excited that the world is changing and getting a lot smaller. It started with US "TikTok refugees" joining Xiaohongshu, a Chinese social media networ

In trying out Chinese apps as a form of protest — language barrier be damned — many of TikTok’s 170 million American users discovered the same features that had made TikTok

Chinese-owned TikTok is set to be banned in the United States on Jan. 19, 2025, and another Chinese-owned app is welcoming American "TikTok refugees."

There is a strong demand for quality, wellness, and meaningful experiences. Chinese consumers are adjusting to a "new normal" in 2025, with a shift in spending priorities that requires businesses to adopt more precise strategies,

Chinese microblogging platform Weibo has adjusted its algorithms to better reflect "public values", as tech firms in the country race to meet a deadline to fix so-called algorithm issues amid an ongoing regulatory crackdown.

Ding, Z. (2025) An Analysis of Snow Sports Promotion in China through Different Social Media Platforms. Open Journal of Business and Management, 13, 489-501. doi: 10.4236/ojbm.2025.131027 .

“Douyin provides an excellent platform for short video marketing and livestream e-commerce,” Zhu said. David Zhang, insights manager at Euromonitor International, said Singapore retailers are turning to platforms like Douyin, Xiaohongshu, and Kuaishou ...

An American influx to the social media app has shown people in both countries what every day life is like. As one person in China put it, “We were united together as more similar than different"

RedNote, also known as Xiaohongshu (Little Red Book) in China, has emerged as a significant alternative to TikTok, especially following

WASHINGTON - President Donald Trump said that the U.S. now has a stake in TikTok. While speaking at his victory rally in Washington, D.C. Sunday, Trump said that he proposed a "joint venture" with TikTok's China-based parent company ByteDance. "As of today, TikTok is back," Trump said at the rally.

It operates as a platform for e-commerce, a manual for tips on travel and fine dining, as well as a vehicle for users to share content from their everyday lives. Xiaohongshu literally translates from Mandarin to "little red book," likely a reference to the ...