Robbie Brenner and a team of Mattel executives made the trek to the Sundance Film Festival. For five days, they braved thin mountain air to get a sense of the emerging filmmakers who they could enlist to make movies and shows based on Mattel's line of toys - a collection of childhood favorites

Call it the joy factory. Mattel brands have never been more present in pop culture as the pioneering toymaker celebrates its 80th anniversary.

Mattel hunts for opportunities to promote its brands in unconventional ways. 'We refer to the consumer as a fan,' says franchise chief Josh Silverman.

Love Barbie? From her immodest beginnings to her presidential ambitions, these are some of the most interesting and fun Barbie facts.

Mattel revealed a new line of fully customizable Barbie dolls at this year’s Toy Fair. Retailing for $100, the Barbie Basics: You Create Doll Kit includes a wide array of mix-and-match heads, wigs, body types, clothing, and other accessories to create the perfect doll for every kid. The kits will launch on Mattel Creations’ website on Mar. 6.

For the Barbie Role Model dolls, Mattel honors 17-time Grammy award-winning singer Alicia Keys and her recording and mix engineer Ann Mincieli. These one-of-a-kind dolls are made in the duo’s likeness and adorn She Is The Music t-shirts, which honor Keys’ nonprofit organization, which aims to increase the number of women in the industry.

Mattel, Inc. (NASDAQ: MAT) today announced that Ynon Kreiz, Mattel’s Chairman and Chief Executive Officer, and Anthony DiSilvestro, Mattel’s Chief Fin

The iconic Black Barbie celebrates nearly half a century of representation this month with a tribute that's making waves across social media.

Mattel, Inc. (NASDAQ: MAT) announced today that Barbie is celebrating International Women’s Day by honoring four powerful friendship duos whose strong

Toy Fair 2025 featured no shortage of plush toys, but when it came to scouting out the best *new* collections, Atamas (pronounced ah-ta-ma) by Russ delivered the ultimate crossover of recognizable licenses and huggable comfort.

Mattel created Barbie dolls of two Brazilian disability advocates as part of a special edition collection to mark International Women’s Day on Saturday.