Blue Origin's New Glenn finally roared into orbit in the early hours of Thursday, with SpaceX's Starship rocket set to launch hours later.

The successful launch of Blue Origin’s massive new rocket is a key step that may allow the company to compete with Elon Musk’s SpaceX.

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Jeff Bezos' company Blue Origin launched its New Glenn mega-rocket for the first time. The milestone is a leap for reusable rocketry.

Blue Origin scored a major win with its New Glenn rocket launch, but SpaceX still leads the space industry with a Falcon fleet and upcoming Starship.

Amazon founder Jeff Bezos (and many others) posted pics of Blue Origin’s New Glenn rocket, named for astronaut John Glenn, on social after liftoff.

EDT Thursday, Jan. Blue Origin, owned by billionaire Jeff Bezos, launched its 320-foot-tall New Glenn rocket from Cape Canaveral

Bezos’ space company Blue Origin started at about the same time as Musk’s SpaceX but since then Musk’s firm has launched more than 400 of its Falcon 9 rockets into orbit and is testing out its giant Starship rocket which it hopes will send astronauts to the Moon and one day possibly on to Mars.

Jeff Bezos' Blue Origin successfully launched its New Glenn rocket, named after astronaut John Glenn, from Florida's historic pad. The test flight mar

Elon Musk, has struck yet again. The world’s richest man has been sharing a series of posts and memes about himself and fellow billionaire Jeff Bezos to debunk all the rivalry rumors between Musk's SpaceX and Bezos' Blue Origin in space exploration and the satellite internet business.

After the interaction between the two, X users have reacted to it, many pointing out at it as a 'friendly exchange'.