When Doug Sweeny took on the role of CMO at smart ring brand Oura in late 2022, he was faced with a suite of issues to get stuck into. The business had low awareness – 5% in the US, single digits in ...

From Starbucks looking to appeal to both frequent and lapsed customers and the need for brand trust in challenging times, ...

Following its ‘Project Turing’ in marketing, Lloyds is looking to scale AI across the business.

We arm you with all the stats you need to tackle the week ahead. Research from the European Association of Communications ...

Marks & Spencer is the UK’s strongest brand for a fourth consecutive year, according to YouGov data, with WhatsApp topping ...

Three female B2B marketing leaders discuss the lessons they have learnt about effective leadership on their way to the ...

Marketing leaders explain how investing in brand will be key to navigating economic challenges in the latest episode of The ...

Bloom & Wild is leaning on emotional resonance with a new campaign aimed at driving profitable growth, as the brand backs its ...

The Elon Musk-owned electric car brand is shifting focus to self-driving vehicles, AI and robotics as automotive sales fall.

The broadcaster’s AI-powered service aims to cut the cost and complexity of TV ad creation for small- and medium-sized ...

Building trust has also become a more popular goal for campaigns, according to analysis of data from IPA Effectiveness ...

The technology giant reportedly plans to introduce paid subscriptions offering exclusive features and expanded AI ...