UK marketing budgets have increased by the highest levels in a decade, in line with a “brightening economy” and decreasing levels of inflation. The latest quarterly IPA Bellwether report reveals a ...

From Starbucks looking to appeal to both frequent and lapsed customers and the need for brand trust in challenging times, ...

Marks & Spencer is the UK’s strongest brand for a fourth consecutive year, according to YouGov data, with WhatsApp topping ...

Following its ‘Project Turing’ in marketing, Lloyds is looking to scale AI across the business.

Under the new agreement, the US app will be split from the global business, with its algorithm to be trained only on US data.

We arm you with all the stats you need to tackle the week ahead. Research from the European Association of Communications ...

Marketing leaders explain how investing in brand will be key to navigating economic challenges in the latest episode of The ...

The Elon Musk-owned electric car brand is shifting focus to self-driving vehicles, AI and robotics as automotive sales fall.

Three female B2B marketing leaders discuss the lessons they have learnt about effective leadership on their way to the ...

Bloom & Wild is leaning on emotional resonance with a new campaign aimed at driving profitable growth, as the brand backs its ...

The broadcaster’s AI-powered service aims to cut the cost and complexity of TV ad creation for small- and medium-sized ...

Building trust has also become a more popular goal for campaigns, according to analysis of data from IPA Effectiveness ...