The Tesco 'We Know the Nation 2026' report gives details on the state of retail in-person and online in the UK today.

By linking ads more closely with website behaviour, Webflow and Google Ads aim to clarify campaign results after the click.

The use of AI in email marketing isn't a silver bullet, powered by an LLM. We look at the necessary steps marketing pros need ...

TikTok has introduced new ads to help entertainment brands link short-form video engagement to subscriptions and ticket sales ...

YouTube's AI policy is to allow creators to use approved, on-platform tools, yet the company remains concerned with overall ...

As the Gen Z economic influence grows, marketing teams are under pressure to rethink how they plan and measure success.

Duncan is an award-winning technology industry analyst, specialising in cloud computing, blockchain, martech and edge computing. With the rapidly evolving world of digital marketing, firms are ...

Digital Marketing World Forum, the definitive exhibition and conference for senior marketing leaders driving the future of marketing technology. Covering AI, Data, CRM, Email, Automation, Digital ...

Duncan is an award-winning technology industry analyst, specialising in cloud computing, blockchain, martech and edge computing. Tailoring marketing approaches to resonate with regional audiences ...

As a tech journalist, Zul focuses on topics including cloud computing, cybersecurity, and disruptive technology in the enterprise industry. He has expertise in moderating webinars and presenting ...

Mark manages all aspects of editorial on MarketingTech as Editor, including reporting on the fast-paced world of digital marketing and curating the site’s network of expert industry contributions.

Digital Marketing World Forum, the definitive exhibition and conference for senior marketing leaders driving the future of marketing technology. Covering AI, Data, CRM, Email, Automation, Digital ...