The GST rationalisation, implemented on September 22, 2025, coincided with the start of India’s peak festive advertising ...

The company, long established under the Sri Adhikari Brothers banner, has started updating its name across all statutory and ...

Media agency heads say the stress is being felt most acutely in traditional media, with brands increasingly prioritising ...

The all-cash transaction is expected to enhance PVR INOX’s profit, free cash flow, and return ratios, the company said ...

This Republic Day, brands once again pushed the boundaries of OOH creativity, using the national sentiment as a canvas to ...

With vernacular content and local creators seeing strong traction in rural India, brands are blending traditional storytelling with voice search, short-form video and regional language content ...

Senior journalist Satish K. Singh is among those journalists who not only closely observed the changing phases of television news but also played a significant role in shaping its direction ...

As part of the brand’s Daur Apna Hai initiative, the brand celebrates Motocross champion Rustom Kersi Patel, Parapistol ...

Exchange4media provides latest and breaking news about advertising agencies, marketing, media, digital, television, ads, ...

Exchange4media provides latest and breaking news about advertising agencies, marketing, media, digital, television, ads, ...

Exchange4media provides latest and breaking news about advertising agencies, marketing, media, digital, television, ads, ...

Titled ‘Desh Ke Bacche, Desh Ke Sachche Laal’, the film brings together real stories of children who have received the ...