With livestream restrictions and content filters rising, marketers are rethinking their strategies about connecting with the ...

Our weekly roundup of the latest appointments and account wins news from On Purpose, Motivator, 22feet Tribal WW, Bodhitree ...

Articles written by Prady Kumaar ...

Access limited free articles a month after free, fast registration.

Access limited free articles a month after free, fast registration.

Brands that get the human-AI bot balance right will are better poised to address consumer issues faster and earn lasting trust, says HAWK Gozoop Group's COO.

For years, IPL advertising was simple: buy a spot, go big, and hope eyeballs translated to buzz. The glitz of stadium branding and the dopamine hit of a primetime TVC during a key over were considered ...

Hindustan Unilever Ltd and Honasa Consumer Ltd, which owns Mamaearth, have reached a resolution in their legal dispute over rival sunscreen advertisements following proceedings in the Delhi High Court ...

Oppo shared its vision for agentic AI at Google Cloud Next 2025, held at Las Vegas last week. It showcased AI Search, a system-level AI tool in collaboration with Google Cloud to help users search and ...

Classmate has launched eduGAMES Infinity—a gamified notebook that seamlessly blends play with education. With this offering, the notebooks brand is making learning more interactive, rewarding, and ...

Access limited free articles a month after free, fast registration.