During its third annual Revealed livestream, Mattel Creations showcased the latest and greatest additions to its power-packed portfolio.

Mattel and Viktor&Rolf are launching a documentary special following the creation of its Disney Collector Cinderella Doll.

Novelty toys have stood the test of time due to their simple nature. Whether it’s a costumed rubber duck dressed for a day at the farm, a small prank prop, or a collectible keychain, these toys are a ...

Nearly 25 years since its final episode, the beloved kids’ television series Mister Rogers’ Neighborhood is heading to YouTube.

Labubu is heading to the big screen. Confirming a November scoop by The Hollywood Reporter, Pop Mart and Sony Pictures Entertainment are developing a feature film based on Labubu, part of Pop Mart’s ...

This list features the hottest outdoor toys coming out this year, from water toys and sports sets to ride-ons and backyard games.

TheaterWorksUSA is taking Clifford the Big Red Dog from page and screen to the stage. The company secured rights to ...

Crayola is expanding its global footprint with a new long-term partnership aimed at one of the world’s largest youth markets.

Whether it’s the newest slime-mixing kit, coloring book, or craft kit, the arts and crafts category is always looking to ...

Millimages has signed a worldwide publishing agreement with Penguin Random House to develop a new line of activity books ...

Fans of the Oscar-winning film, KPop Demon Hunters, will dress as their favorite characters with upcoming costumes from ...

Hasbro’s Peppa Pig is returning for its 11th season with new episodes that weave George’s deafness into the series’ official ...