As the need for brand safety and transparency in ad placements becomes increasingly apparent, IAS and Double Verify’s extensions for YouTube Shorts could help the TikTok-lookalike court advertisers ...
Measurement platforms DoubleVerify/DV and Integral Ad Science have each expanded their YouTube brand safety and suitability measurement capabilities to YouTube Shorts. Both platforms already offer ...
As competition with TikTok and Reels heats up, YouTube on Thursday announced a slate of new features designed to make its short-form video product, YouTube Shorts, more compelling. In a video update ...
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