MINNEAPOLIS (WCCO) --Earlier this year, General Mills announced it is dropping artificial colors and flavors from more of its cereals, including Trix. To go along with its real ingredients, the ...

General Mills is phasing out artificial dyes in iconic cereals through new natural launches as 2026 deadlines approach ...

GOLDEN VALLEY, MINN.- "Silly Rabbit, Trix are for kids." If you watched Saturday morning cartoons you've more than likely heard that line. Now, General Mills is in search of that silly rabbit. In ...

To be clear, the original mascot isn't getting replaced; General Mills just wants to celebrate the fact that they are getting rid of all artificial colors and flavors in exchange for real ingredients.

HOUSTON (KTRK) -- A Houston bunny, named Cinnabun is the new face of General Mill's Trix cereal. Cinnabun will be featured on the Trix cereal box and in a series of campaign ads. This is the first ...