In 2004, Procter & Gamble was looking for a hit. It had been two decades since the consumer products conglomerate introduced Tide liquid detergent, revolutionizing the way people washed their clothes.

Social media has spurred the spread of dangerous “challenges” that are often carried out by bored teenagers. And if you’re a parent or teen, you’re likely already aware of the newest challenge to hit ...

The laundry detergent pod challenge can lead to ingesting toxic chemicals. — -- Spring cleaning may be several months away, but laundry detergent is making big headlines this week as a dangerous ...

According to a new report, an economic concept has worked a little bit too well in the case of one popular cleaning product. Introduced in 2012 by Procter & Gamble, Tide Pods offered a solution to the ...

Many PR crises are self-inflicted, but from time to time there are also those where the company in question isn't to blame. That was the case with Procter & Gamble's recent PR crisis related to the ...