Why intent-based targeting is a game-changer for CPG brands (and publishers too)

For brands in the CPG or FMCG space, it’s about a new standard for targeting and accountability. It’s no longer a case of merely adapting to survive. Instead, it’s about adopting intent-based ...
SDxCentral

What Does Cisco’s Intent-Based Networking Actually Do?

Cisco created a lot of hullabaloo around its intent-based networking announcements in June. But now that all the fuss has settled down, what does it mean? Put simply, Cisco’s intent-based networking ...
CSR Wire

How To Leverage Intent-Based Automation With AI/ML for 5G RAN

Today’s CSP networks are mainly operated leveraging ‘golden parameters’ which are manually configured. In the dynamic environment of 5G, and soon 6G networks, this approach will be both inefficient ...
Forbes

Intent-Based Networking And Why You Should Care

Intent-based networking promises to bring many benefits to organizations of all sizes. All IT administrators want better access control, massive scalability, security and multi-vendor device ...
Forbes

Nine Ways Intent-Based Marketing Produces More Traffic

Intent-based marketing is a method that is used to create more traffic for a product or service. This is used to detect and influence consumers based on their wants and needs at the moment. Using SEO, ...
CMS Wire

Understanding Rules- vs. Intent-Based Marketing Personalization

Marketers seeking personalization strategies should understand two concepts as it relates to personalization — intent vs. rules. About a fifth of brands say about 75% of the content their ...
SDxCentral

Intent-Based Networking Seeks Network Effect

I have written previously about Intent-Based Networking (IBN) ("Intent: Don’t Tell Me What to Do! (Tell Me What You Want)", "The Most Important Work in SDN: Have We Got It Backward?") and the ...
Dark Reading

Intent-Based Security Is New Path for Vendors

If the pathway to Hades is trod on cobblestones of intent, security seems poised to join the well-paved thoroughfares as interest grows in intent-based security platforms. At this year's RSA ...
TheStreet.com

The Unlikely Rise of Intent-Based Architecture and Why It Might Be Just What Blockchains Need

The underlying tech for “Intents” has been around for years, but it’s finally getting traction as new players and applications focus on outcomes versus methods. One of the axioms of product marketing ...
InfoQ

Making People Feel Empowered with Intent-based Leadership

Unlock the full InfoQ experience by logging in! Stay updated with your favorite authors and topics, engage with content, and download exclusive resources. In this episode, Thomas Betts chats with ...
InfoQ

Q&A with David Marquet on Applying Intent-based Leadership in Agile

A monthly overview of things you need to know as an architect or aspiring architect. Unlock the full InfoQ experience by logging in! Stay updated with your favorite authors and topics, engage with ...