Kelly Main is a Marketing Editor and Writer specializing in digital marketing, online advertising and web design and development. Before joining the team, she was a Content Producer at Fit Small ...

The concept of ethics in online advertising is nothing new but as the industry continues to grow, new unethical tactics begin to emerge. Pop-ups aren’t as pervasive as they were in the ’90s but banner ...

While there may be a bit of a learning curve for in-house and small business search marketers, Jennifer Laycock notes that they can advance without costly detours by avoiding these five paid search ...

Believe it or not, PPC automation was around long before the days of ChatGPT. But with the rise in popularity of AI, machine learning, and automation – where does that leave PPC management? Staying ...

PPC advertising has never stood still. Efficiency, scalability, and smart automation are now essential for success, but that wasn’t always the case. When I started more than 15 years ago, campaign ...

Most digital agencies today are willing to hire beginner marketers. Unfortunately, many do not provide meaningful training on pay-per-click (PPC) marketing. Even worse, some colleagues might hide or ...

B2B and B2C companies have come to more closely resemble one another in the past several years. As a result of that mirroring process, the marketing strategies they use have also grown closer together ...

The world of PPC management is changing faster now than in years past. New automation, economic shifts and developments in reporting capabilities are changing the role of a PPC agency. When I started ...

Discover real-world Account Based Marketing (ABM) and Demand Generation insights to help drive your B2B success. Explore our expert-led resources and best practices for targeting high-value accounts, ...