The increased consumer demand for high-speed connectivity has prompted unprecedented growth in the global B2B telecommunications market. In fact, research shows that this market is expected to reach ...

The influencer marketing playbook has long been written for consumer brands. Beauty tutorials on YouTube, unboxing videos on ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. In the complex world of B2B sales, there is often confusion between the selling journey and ...

B2B disruption earns its power through trust. Bold ideas that reflect your brand’s essence and connect with your audience ...

ZoomInfo reports a generational shift in B2B sales as Millennials prefer digital experiences, rejecting traditional sales ...

B2B selling is the lifeblood of so many companies. Like with SEO, the B2B sales arena changes every year. What customers want and what they expect alters constantly. It’s up to businesses to stay up ...

The world of B2B selling is changing all the time. There are new developments altering the landscape, and you have to keep up with them if you want to succeed. The big trend in B2B marketing is ...

I had a really interesting conversation with a founder this morning who said that around 70% of their sales were to consumers and that the remaining was to businesses. In the context of a pitch, they ...

RiseWize delivers AI-powered B2B cold outreach with pay-per-lead pricing—clients only pay for booked sales calls with qualified prospects. The platform uses AI to identify ideal customers, personalize ...

As we near year three of the pandemic, a lot of experts are speculating about when (or whether) business will return to “normal.” Will we go back to in-person selling? Are trade shows a thing of the ...

B2B sales teams ran into the mack truck of the pandemic economy. Amidst the adversity, lessons on the digital future of B2B sales are emerging. But how do you sell when budgets are frozen? Bring on an ...

Aesthetic Embassy, the agency Vinogradova founded, operates more like a consulting firm than a traditional event planner.