Warby Parker to open eyewear shops in Target stores

Target will add Warby Parker stores inside select locations
Warby Parker will begin opening mini-stores inside the big box retailer later this year, the company announced on Thursday. It joins a list of store-within-a-store concepts at Target like Apple, Disney, Levi's, Ulta Beauty, and Starbucks.
Warby Parker shops are opening inside Target stores in these 5 states this year
The designer-quality eyewear will be available in the select group of Target stores later this year. See where to find them.
Target is bringing Warby Parker eyeglass shops to stores
Target announced Thursday that it and Warby Parker are bringing in-store “Warby Parker at Target" shops to five Target locations during the second half of the year.
Warby Parker to open eyewear shops in Target stores: Here’s the full list of locations coming in 2025
The partnership marks the first time the DTC glasses brand will sell its goods through a separate retailer. Love Warby Parker glasses but wish they were available in more locations? You’ll be happy to know that Target is partnering with the optical brand to bring designer-quality eyewear at affordable prices via five “shop-in-shops” in 2025,
Warby Parker price target raised to $30 from $28 at Telsey Advisory
Telsey Advisory raised the firm’s price target on Warby Parker (WRBY) to $30 from $28 and keeps an Outperform rating on the shares. The firm
Warby Parker opening locations in Targets
Warby Parker later this year is opening five of its eyeglass locations inside Target stores. The new shops will be staffed by Warby Parker employees, and a selection of the brand’s eyewear also will be sold on Target’s website.
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