The company will soon begin paying creators based on how much engagement their videos receive from paid subscribers. Automated ad breaks in videos will also be turned off for paid Spotify subscribers to encourage more consumption. Both of these changes go into effect starting January 2nd, 2025 in the US, UK, Australia, and Canada.

Swedish streaming audio giant Spotify is courting more video creators, podcasters and influencers in an effort to step up its competition with popular digital platforms such as YouTube, Instagram and TikTok. The Stockholm-based company on Wednesday hosted ...

Spotify announced on Wednesday that it will start paying podcast hosts who make popular videos on its streaming platform.

Spotify is aiming to give YouTube some competition with its new partner program for video creators and content that goes viral. The music and podcast app announced a new “Partner Program” that monetizes audio and video beyond income from advertising starting on January 2,

Spotify is trying to break YouTube’s stronghold on video podcasts. As fans increasingly flock to videos of star hosts interacting with their guests during interviews, Spotify wants to persuade more podcasters to make videos for its own platform in ...