Mascots aren’t just tacky costumes anymore, they’re the next frontier in the world of sport branding, writes Mike Perry. Surveying today’s sports brand landscape, one striking fact stands out. Teams aren’t just competing on the pitch anymore,

Today, Nugget is a treasured reminder of our company’s core values. Our mascot exists because I understood the power of brand mascots to unite clients and teams around a purpose. Brand mascots are more than a drawing or animation. They represent an organization’s values and are built with creativity to help its story come alive.