This post was created in partnership with Adobe Generative AI has shifted from an experimental playground to a vital part of ...

AI is transforming how brands cut through the noise and engage with consumers, retail leaders said at a March 8 event at ...

During her first earnings call as Ulta Beauty CEO, Kecia Steelman unveiled her new strategy, Ulta Beauty Unleashed.

Ulta Beauty has blamed a mix of external and internal factors for flattening its sales growth in 2024. The US retailer’s ...

With 44 million loyalty members and counting, Ulta Beauty isn’t just a beauty retailer – it’s a cultural powerhouse. Now, ...

Company veteran Kelly Mahoney will lead the beauty retailer’s brand marketing strategy, innovation, customer engagement and ...

Ulta Beauty is continuing with its C-suite shuffle. Newly minted chief executive officer Kecia Steelman has named Kelly Mahoney Ulta Beauty’s new chief marketing officer, overseeing the company ...

Mahoney succeeds Michelle Crossan-Matos and has been with Ulta for roughly a decade.

Ulta Beauty is getting into the consumer events game. Called Ulta Beauty World, the one-day event will take place in San Antonio on April 26. According to the company’s website, more than 195 of ...

Ulta Beauty made it official with Kelly Mahoney, naming her the new CMO. She has been filling the role on an interim basis since last month, when Michelle Crossan-Matos left the company.