The popular candle company is changing its look and scent profiles to attract a premium cohort of new shoppers. Yankee Candle is working to rebrand its portfolio to avoid being forgotten. Many of us ...
Yankee Candle, aka The Yankee Candle Company, doesn't make the fanciest candles. However, the American manufacturer does produce some of the most nostalgia-sparking scents in the industry. For over 55 ...
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