More women are taking up golf, a sport historically dominated by men, than ever before. Even still, there remains a glaring lack of investment in these players, particularly in terms of their apparel, ...

Golf influencer Tisha Alyn has gone all in on her career as a media personality in a sport that is just as competitive on the course as it is off of it. Alyn’s brand is called ALYN, pronounced "all in ...

Forbes contributors publish independent expert analyses and insights. Mike Dojc is a South Carolina-based journalist who covers golf. When middle school boys invoke ‘Caitlin Clark’ with the same verve ...

In some cases, details you’ll see on golf apparel are borrowed right from mainstream women’s fashion. For instance, pleated skirts have had a major comeback, with stars like Taylor Swift sporting them ...

TravisMathew launched its women’s golf apparel line in 2022. Since then, it has expanded its offerings to include both golf and everyday lifestyle pieces for men and women. Continuing that growth, the ...

Four years ago, 10-year-old Kate Korngold walked into yet another golf pro shop and found herself again disappointed. Where was the “teen girls” section? Stuck trying to find khaki pants and collared ...

While often overlooked as frivolous (and even with a smirk “feminine”), fashion is a powerful tool. With one well-cut blazer or high-waisted trouser, you can stand taller, look the part and move with ...

In 2018, LPGA Hall of Famer Juli Inkster made headlines when she began her 35th LPGA Tour season without an equipment sponsor — or any sponsor at all. And it was the second year in a row that had been ...

Menswear-inspired fashion is all about clean lines and artful tailoring, often reminiscent of structured military jackets, striped rugby shirts or oversized retro sportswear. Of course, golf fashion ...