The Atlantic

I Tried a Spa Treatment Designed to Produce the Tingly Feeling of ‘ASMR’

I’m sitting on a futon in a stranger’s apartment with my friend Ashley. In front of us, Melinda Lauw—a slender, wide-eyed Singaporean woman—is crouched in a squat, holding a small flickering candle, ...
Los Angeles Times

Get your back scratched and hair brushed at this cozy ASMR massage studio in L.A.

ASMR, short for autonomous sensory meridian response, has ballooned in popularity over the past 15 years. Julie Luther, who built a massive YouTube and TikTok following with ASMR videos, offers ...
The Globe and Mail

This spa offers tingles, whispers and real-life ASMR magic

Fingers play lightly through your hair. The tantalizing and delicate smell of sweet orange. A soft brush traces across the ears. The prolonged ring of a singing bowl. The skin prickles with each new ...
City A.M.

ASMR is coming to the spa near to you

ASMR, or autonomous sensory meridian response, became the most searched term on YouTube in 2023, with a total of 79.5m searches. It’s an online powerhouse, redefining the way people think about ...
NBC New York

ASMR Spa Brings Tingles to New York

Broom sweeps and marble rumblings are just a taste of the sounds that you can enjoy at Whisperlodge, an interactive ASMR performance. Founded in 2016, Whisperlodge invites guests to experience ASMR, ...
Time Out

I went to an ASMR spa in NYC and got tingles for the first time

One of my core memories from elementary school was riding home on the bus, eagerly awaiting my turn to sit with Tiffany, our fifth-grade neighbor who was good with kids. Tiffany would pretend like she ...
Gothamist

Inside Brooklyn's New Oddly Satisfying 'ASMR Spa'

I’ve probably watched enough paint mixing and sand cutting videos online to put me in line for some #ASMR targeted marketing, so by the third time I saw the ad for Luxury Escapism: an immersive, ...
Business Insider

I visited a spa where nobody touches you – here's how the relaxing, futuristic treatments worked

Not only did I not know what to expect from Luxury Escapism: The Oddly Satisfying Spa, but I walked right past its unassuming front door in the Dumbo neighborhood of Brooklyn. The spa, which is ...
Forbes

Turning Her Facials Into ASMR Content Helped Make One Esthetician’s Spa A Multimillion-Dollar Business: ‘Changed My Life Completely’

Three years ago, an idea from a colleague changed Holly Tanella’s business—and her life—forever. In 2022, Tanella—who owns BOHO Med Spa in Allen, Texas—was speaking with her social media coordinator ...
Hosted on MSN

When ASMR stops being a video and becomes a spa treatment

It starts with a feather touch. A real feather tail brushes your head and slowly glides down your back. Then cometh the soft bristles moving over your head, your shoulders, and your arms too. There's ...
TODAYonline

S’porean sets up ASMR ‘audio spa’ whispering, crinkling objects to customers in US

SINGAPORE — A 25-year-old US-based Singaporean is part of a team that provides unique “audio spa” services that include brushing your hair, crinkling paper and whispering into your ear in the name of ...