Virtual and augmented reality are two forms of media that can impact how advertisers build relationships with customers. Here is what you need to know.

Meta's deprioritizing virtual reality in favor of artificial intelligence and Internet-connected smart glasses raised ...

Picture this: You’re on top of an 80-story building and must wear a harness to protect yourself if you fall. But there are different kinds of harnesses lying around. You pick what you think is the ...

Meta is pulling back from its once-central virtual reality ambitions, as mounting losses and weakening demand force the ...

An Irvine-based software maker’s push into virtual and augmented reality is attracting a mix of new customers that includes eye doctors, engine builders, chemical plant operators and an NFL ...

Within the past year, NextVR has secured partnerships with Live Nation, Fox Sports, and Time Inc. The company also teamed up with CNN to broadcast the Democratic presidential debate in September, as ...

Apple acquired a startup that provides virtual-reality experiences for watching live events. The purchase of NextVR could lead to Apple building more VR capabilities into its products. Apple Glasses ...

Virtual reality may prove to be the future of TV, video, and gaming; or, it may play out like 3-D TV or LaserDisc, a fad that never really takes off. Companies like Facebook, Samsung, and NextVR are ...

Since its debut in 2006, Lytro has produced devices that leverage light-field technology, which captures information about the direction and intensity of light rays. Today, the company is applying ...