Meta will start scraping conversations with AI chatbots to gather data for the purpose of ad targeting. The company says this data will be used to "personalize the content and ads" that people see ...

The real estate market is constantly in flux, with sale prices and interest rates often changing overnight. Real estate advertisers need to be able to shift spend in a hurry, which historically has ...

The shift toward AI is not just about producing ads faster, it’s about giving creative capability to everyone, writes ...

Meta is directing nearly all of its Q1 2026 profit into an unprecedented AI infrastructure build, with capital expenditures forecast between $125 billion and $145 billion. Its AI-powered Advantage+ ...

We can’t simply trust AI to make up for bland creative with sheer volume. The real performance shift happens when we use AI ...

Meta stock tumbled on rising infrastructure spending, but investors are missing the bigger picture.

Two new AI-driven tools, DraftMarks and AdBridge, are targeting transparency in writing and efficiency in advertising as generative AI becomes embedded in creative workflows. DraftMarks, from Georgia ...

AI is changing search, shifting it away from short keywords toward longer, more detailed questions, and that change is starting to affect how ads are shown and how brands are discovered. At a recent ...

Meta advertising isn’t just big — it’s massive and still expanding. In 2025, Meta’s advertising ecosystem captured roughly 42% of all global social media ad spend — an estimated $87 billion — dwarfing ...