During the WWD Beauty CEO Summit last week, one theme repeatedly emerged from several of the sessions: if brands want to better engage today’s consumer, it is essential to understand their needs and ...

Artificial intelligence startup Anthropic PBC says it has come up with a way to get a better understanding of the behavior of the neural networks that power its AI algorithms. Because neural networks ...

From sudden outbursts to unpredictable mood swings, erratic behavior can leave a trail of confusion and frustration in its ...

Understand innate reactions. Customers are people, and like all human beings, have subconscious reactions to their environment. Improve CX through customer behavior. A psychological lens can help CX ...

Have you ever watched a colleague at work who gets along well with everyone? Not only with colleagues but also with clients. Clients ask specifically for them; colleagues tell them all their secrets.

Understanding, predicting, and changing behavior is the holy grail of managers, politicians, and academics alike. I sat down with eminent social psychologist Prof Saadi Lahlou of the London School of ...

Neo-behaviorists included folks like Edward Tolman, who argued that psychological scientists study behavior, defined as the overt actions of animals, but that in order to understand how it is that ...

We're often told that no individual is alike. However, that doesn't mean that an individual’s behaviors aren't similar to another’s. In fact, our society tends to label groups and put them in boxes ...

Thousands of starlings move together to form a cloud-like murmuration. New work from UC Davis and Hokkaido University shows how this kind of collective behavior can be understood based on interactions ...

Psychologists use the term behavior all the time and more than one current textbook defines psychology as the science of behavior. Yet there is enormous and ongoing confusion regarding what, exactly, ...