The classic Trix recipe will return to grocery stores next month, after its new, more natural recipe received a massive backlash from fans. In 2015, General Mills Inc., parent company of Trix cereal, ...

These cereal killers are sorry. General Mills is reviving original Trix in all its colorful, artificial-flavored glory after consumers revolted against the company’s “natural” version of the classic ...

The good ol’ days are coming back for fans of a certain line of General Mills cereals. The company announced Monday it’s reverting to classic recipes on four fan-favorite brands of cereal — Cocoa ...

It turns out some Trix eaters prefer artificial colors and flavors. More than two years after General Mills removed artificial colors and flavors from Trix, the company is bringing back the original ...

Jaya Saxena is a former correspondent at Eater, and the series editor of Best American Food and Travel Writing. She explores wide ranging topics like labor, identity, and food culture. The “retro ...

General Mills has fallen into an all-too-common trap: It listened to its customers, and now it’s paying big time for trying to accommodate them. They removed all artificial colors and flavors from ...

Click to share on X (Opens in new window) X Click to share on Facebook (Opens in new window) Facebook If you love cereal but wish it were just a little more convenient, you’re in luck. General Mills ...

According to a press release, Trix Fruity Shapes is slated to make its return later this year thanks to consumer demand. “After receiving thousands of social media comments, mentions and requests for ...

General Mills released its first wave of new cereal recipes, which includes Trix, Reese’s Puffs, Cocoa Puffs, Golden Grahams, Chocolate Cheerios, Frosted Cheerios and Fruity Cheerios. Lesley Shiery, R ...

The puffy pieces of sweetened corn that constitute a box of Trix have evolved considerably since General Mills introduced the cereal in 1954, but never before has a change to the formula drawn this ...

Trix cereal is going from all-natural to rainbow-bright once again. On Thursday, General Mills announced that it was bringing back the "colorful" Trix. That means that in addition to selling Trix ...