A new toothpaste for relieving tooth sensitivity has been developed by UCL researchers using a nature-inspired material that ...

Take a sip of ice-cold water, bite into an ice-cream cone or simply breathe in cold air... and feel a little discharge in ...

You can remove years of stains without the shocks of traditional whitening strips.

New challenger oral care brand OZEN has officially launched today in over 800 UK Boots stores, bringing the first new patented toothpaste technology for sensitive teeth in nearly 30 years. Founded by ...

Have you ever seen a photo of yourself, checked your smile, and thought, "I could use some teeth whitening"? Well, a lot of us have been there. The good news is that you can give your smile a little ...

Consumers who experience tooth pain or discomfort from hot and cold drinks, sweets, acidic food, or pressure while brushing have a sensitivity problem, for which a growing market has come to the ...

A professional whitening treatment at the dentist’s office is the fastest and most effective way to see results, but it’s costly and time consuming. If you’re leaning toward using over-the-counter ...

Toothpaste is one of those products most families have never really chosen. You buy what your parents bought, what was on sale or whatever your dentist handed you as a sample. But formulation has ...

"Hearst Magazines and Yahoo may earn commission or revenue on some items through these links." Nowadays there are plenty of products to help you get whiter teeth, including teeth whitening kits, ...

A professional dental appointment to brighten your smile isn’t always in the cards, which is one reason why the best whitening kits are highly popular among beauty lovers. Over-the-counter options ...

Add Yahoo as a preferred source to see more of our stories on Google. How does purple toothpaste work? It uses color theory’s principle of complementary colors. Complementary colors are shades that ...

A beauty trend that you may have seen when scrolling through your social media feeds (via an ad, perhaps), is purple toothpaste. In what looks to be after a second of application, in the videos shared ...