Forbes contributors publish independent expert analyses and insights. Short Video Addiction (SVA) is a term used by researchers, and this is separate from excessive general internet use. A 2025 report ...

TikTok's grip on the short-form video market is tightening, and the world's biggest tech platforms are racing to catch up. Since launching globally in 2016, ByteDance-owned TikTok has amassed over ...

TikTok is known for short videos. So what explains the success of longform series like "Who TF Did I Marry?" NPR's A Martinez asks Chapman University marketing professor Niklas Myhr. REESATEESA: I'm ...

Short-form video content is king in 2024. As platforms like Instagram Reels and TikTok continue to dominate the social media landscape, more and more businesses are turning to video marketing to ...

With TikTok still facing the possibility of a ban in the U.S., the popularity of short-form video content continues to grow. The latest company to enter this space is TED, the non-profit best known ...

The battle over content creators is heating up as companies race to the next big business driver: short-form videos. Social platforms are just beginning to experiment with monetization and ...

A few minutes of scrolling on TikTok may show you dozens of beautiful, healthy dishes from cultures all around the world. But do these trendy recipes ever leave the “For You” page? Research from human ...

Disney+ is starting to roll out Verts, its new short-form video feed, to U.S. users on its mobile app. First announced in January, the TikTok-like Verts feed features scenes and moments from movies ...