FAMU baseball is the No. 3 seed in the SWAC Tournament, opening against No. 6 Texas Southern. See the Rattlers’ full ...

Southwestern Athletic Conference Commissioner Charles McClelland presented a sharply improved financial outlook Friday morning during the Southern University Board of Supervisors meeting at the 52nd ...

During media day, the Southwestern Athletic Conference (SWAC) unveiled a new direct-to-consumer OTT platform called SWAC TV. The platform, launching on August 1st before the football season, will ...

The new streaming platform will feature not only intra-conference athletic events, but original programming. On July 16, Southwestern Athletic Conference (SWAC) Commissioner Dr. Charles McClelland ...

The Hornets will feature four games on the SWAC TV including the notorious Turkey Day Classic against Tuskegee on Thanksgiving Day. The SWAC announced Wednesday that SWAC TV will feature 45 football ...

HOOVER, Ala. — As the student-athletes competed at Robert Trent Jones Golf Trail's Oxmoor Valley, the 2026 SWAC Men's and Women's Golf Championships delivered newly crowned champions. We learned from ...

Jackson State claimed the 2025-26 SWAC Commissioner's Cup after edging Alabama State in one of the closest all-sports races ...

The road to the 2026 SWAC Baseball Tournament is officially set after a chaotic and high-stakes final day of the regular ...

For all intents and purposes, the 2026 NCAA Tournament is underway. While some conference tournaments kicked off last week, a bunch more will go into action starting today, Monday, March 8, including ...

The post SWAC launches direct-to-consumer platform SWAC TV appeared first on ClutchPoints. During media day, the Southwestern Athletic Conference (SWAC) unveiled a new direct-to-consumer OTT platform ...