Fashion model Hannah James faced a dilemma as she weighed whether to digitally clone herself. On one hand, the 25-year-old worries digital replicas of models could render her job obsolete. On the ...

Forbes contributors publish independent expert analyses and insights. Fashion modeling is experiencing significant technological disruption as AI platforms evolve from simple model generation into ...

Artificial intelligence, often abbreviated as AI, has been a topic of conversation in nearly every industry worldwide, and fashion is no exception. While AI's impacts on a large scale are still ...

The 2025 New York Fashion Week is heading up to its final day tomorrow (January 11), leaving in its wake a host of impactful designs that have left viewers ranging from inspired…to outright baffled.

The star of a new ad for Guess in the latest issue of Vogue is a willowy, AI-generated model, whose synthetic status is only called out in a a fine-print caveat. Now that AI has hit the ads of fashion ...

The rise of artificial intelligence has touched nearly every industry, disrupting long-established workflows and raising concerns about job losses. Now, the fashion world is reckoning with these ...

Brenda Nicholson waited in the Nordstrom fitting room, listening intently as the staff described the colors, textures and cut of the outfits hanging on a rack. She typically gravitates toward clothing ...