Lee passed away on December 18 at a hospice center in Port Jefferson, New York, her son Bruce Allen told the New York Times. Lee and her husband, Morty, earned unexpected fame after they appeared in a ...

The Rukavina family joined us live to share their story of using real people in advertising for a Swiffer commercial. Swiffer’s new marketing campaign called the “Swiffer Effect” revolves around real ...

Lee Kaufman was a first grade teacher at William L. Buck School in Valley Stream, where she lived for 70 years. Funny, compassionate, kind and determinedly optimistic, family members add that she was ...

Hillsboro actor Jerry Bell Jr. and his son were recently featured in a Swiffer commercial. (Courtesy of Jerry Bell Jr.) When Hillsboro actor Jerry Bell Jr. agreed to do a commercial for the cleaning ...

Hudson Valley 4th grader places second in "Drive, Chip and Putt" finals at August National ...

Morty and Lee Kaufman, now in their 90s, never went searching for fame. But, it certainly found them. Thanks to their appearance in a Swiffer commercial, the Kaufmans are not only everyone's favorite ...