From ‘prescribed’ wellness to promoting boredom and silence, Sweden’s 2025 tourism campaigns reflected a country doubling ...

Need a reset? This Nordic nation just became the first place on Earth where doctors can officially prescribe travel for ...

A sauna in Swedish Lapland for better sleep quality, or cold plunges in the archipelago for improved circulation? Two out of three respondents in a new international survey would be open to spending ...

Sweden is promoting saunas, forest bathing, and the Northern Lights as natural therapies. If you’re looking for new ways to improve your sleep, circulation, or serotonin levels, you may want to talk ...

Sweden is making itself easier to reach, more rewarding to explore and better designed for the way people travel now. This is what’s new in 2026. ByDavid Nikel, Senior Contributor. Forbes contributors ...

Sweden’s annual moose migration has once again drawn the eyes of the world, thanks to a round-the-clock livestream showcasing the slow, majestic journey of these gentle giants. The Great Moose ...