The TV term du jour is supply-path optimization (SPO). As more TV inventory goes programmatic, advertisers are demanding better transparency and doing whatever they can to reduce the much-despised ad ...

NEW YORK, Nov. 16, 2022 /PRNewswire/ -- Integral Ad Science (Nasdaq: IAS), a global leader in digital media quality, today released its latest research, Constructing Your Quality Path. The report ...

In January, at the IAB’s Annual Leadership Meeting, P&G Chief Brand Officer Marc Pritchard served notice to the digital marketing ecosystem, saying that P&G demanded transparency from agencies and ...

IAB Europe on Wednesday released an Industry guide to Supply Path Optimization (SPO), which has been a major topic for members this year as the industry organization encourages greater transparency ...

Cutting out hops in the supply chain means skipping over a DSP or an SSP – especially for video inventory. Plus, inside Cadent’s bid for bankrupt SSP EMX.

SAN FRANCISCO--(BUSINESS WIRE)--InMobi, a leading provider of content, monetization and marketing technologies that help businesses fuel growth, today announced a direct integration of its InMobi ...

NEW YORK, Nov. 17, 2021 /PRNewswire/ -- Integral Ad Science (Nasdaq: IAS), a global leader in digital media quality, today released its latest research, Perfecting Your Supply Path: The Expansion of ...

NO-HEADQUARTERS/REDWOOD CITY, Calif., Sept. 14, 2022 (GLOBE NEWSWIRE) -- PubMatic (PUBM) (Nasdaq: PUBM), an independent technology company delivering digital advertising’s supply chain of the future, ...

Even though supply path optimization is among the key trends in the modern programmatic ecosystem, ad fraud still remains an issue. This happens due to an entire range of reasons, including but not ...