Subway has taken festive advertising to a sensory level this Christmas with a unique OOH activation in London that challenges ...

Influencer marketing has exploded in popularity, revolutionizing the way brands engage with consumers. Working with influencers can give brands a leg up in the credibility department, as 69% of ...

Influencer marketing has evolved far beyond chasing likes and follows. As consumers demand more authenticity, personalization and value from the brands they engage with, new trends are reshaping how ...

The principle behind influencer marketing is simple: Instead of selling directly to a large group, brands pay or inspire influencers to get the word out on their behalf. With the rise of platforms ...

In 2025, over 50 per cent of brands plan to increase budget spend on creators, according to a study by LTK and Northwestern University. How should they allocate their inflated influencer marketing ...

There’s been a lot of hype about the potential of influencer marketing in B2B, not least from LinkedIn, who have productised this via their platform, but also from the likes of Ogilvy and others. But ...