In this ever-changing economy, developing products and expecting customers to buy them is not enough. You must have a strategy to attract the right audience by creating unique value and using the ...

Three health system marketing executives detail their strategies that led to a return on investment and successful service to their patients. Consumer wants and needs are everchanging, and that's why ...

Nikki Little is the senior VP at Franco and an integrated communications professional with more than 17 years of experience. My first inclination when starting this article was to write that as we ...

Cobalt Keys LLC, a Las Vegas-based public relations and communications services firm, announces the expansion of its integrated marketing services designed to help professional corporations establish ...

The best lessons are often borne from experience. And if you haven’t been there yourself, learning from someone who has can be just as valuable. The Fast Company Executive Board is a private, ...

In the end, it isn't about the size of the marketing team—it's about the strength of its structure and the clarity of its ...

Marketing Strategy - Most agency-side marketing strategists say their discipline is at a crossroads and often considered ...

Legalzoom.Com, Inc. (($LZ)) has held its Q3 earnings call. Read on for the main highlights of the call. LegalZoom.Com, Inc.’s latest earnings call ...

EverCommerce Inc. has announced that it is exploring strategic alternatives for its Marketing Technology solutions, which are designed to assist service-based small businesses in promoting their ...