Brands of all sizes and in every industry are turning to social selling strategies to increase sales and build stronger customer connections. According to LinkedIn, 78 percent of social sellers ...

Imagine a buyer needs to make a purchase. They consider their choices, but not too hard. And though the buyer is sitting at their desk, the consideration process is like attending a networking event.

Every B2B salesperson has felt it. You send well-crafted outbound messages, follow a proven cadence and wait for a response or engagement. But nothing happens. It's not that buyers don't need what you ...

SAP has invested in enablement programmes that have taken social selling from a novel concept to a quantifiable business driver. Here’s how they did it Changes in buying behavior, a social economy, ...

Social selling is a modern approach to sales where businesses and sales professionals leverage social media platforms to identify prospects, build relationships, and drive sales. It moves away from ...

Becoming a brand ambassador for your company is one of the most important things you can do to help your organization gain awareness and stand out. Personal branding and social selling have become ...

One of the oldest mistakes in sales? Skipping relationship-building and jumping straight to the pitch. But here’s the truth: buyers only listen when their minds are open. That happens in two ...

New data from Rithum reveals strong growth across emerging commerce channels during Black Friday sales The amount that consumers spent on purchases via social media more than doubled year-on-year ...

Komigo transforms the creator economy by making social selling simple, transparent, and scalable. Entrepreneur and philanthropist Derek Maxfield has announced the public debut of Komigo, a new ...

“Social Media Doesn’t Sleep”: How This Local Shop Cranked Sales From $63K To $7 Million From tweeting to photographing models herself to customer service, Diana Harbour is re-defining what it means to ...

If you’re still obsessing over likes and follows on LinkedIn, it’s time to shift your focus. Instead of calculating your impact post by post, you should focus on this little-known and even ...