Marketing in the IT industry can be difficult. Not a lot of people understand the ins and outs of computing or software, and so trying to explain your product to viewers, and get them excited about it ...

Opinions expressed by Entrepreneur contributors are their own. Explainer videos are one of the most potent tools that startups can use to secure seed funding. What? Yes. Explainer videos have emerged ...

All you have is two minutes to define your product or service regardless of its complexity. How do you go about it? I recommend an explainer video, which is a short video that quickly and concisely ...

As a marketer, you spend a lot of time and money on getting people to your website so you can educate them on your offering—and, ultimately, make a sale. And I'd guess that your website is filled with ...