Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. But what started as an entertainment trend has now evolved into a marketing priority. The ...
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The 30-Second Rule: What goes viral decided by algorithms
Of all views from videos, 67% come from videos under 30 seconds, even though those clips make up a minority of total uploads. The implication is clear: this isn’t about shrinking attention spans. It’s ...
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